“I’m not a good enough salesman to sell a mediocre product,” Callaway's founder Ely Callaway once said. So he tasked his company with creating products that are “pleasingly different and demonstrably superior.”
This philosophy led to a long list of clubs and balls that have helped golfers of all skill levels improve the quality of their games; easy-to-hit metalwoods and irons that help you hit longer, straighter shots; high-spinning wedges that help you stop the ball fast; great-rolling putters that help you sink more putts; balls that deliver a variety of combinations of distance, flight characteristics, spin and soft feel.
Creating innovative, high-performance golf equipment is a challenge. It calls for a profound understanding of the game and those who play it. It requires intelligence, imagination and deep R&D resources. Above all, it demands a relentless commitment to be the best.
You have to resist following and insist on leading. That's what Callaway does.