See you on the course
During the late 1990’s, the golf equipment market experienced a global renaissance. Heightened product cycles, innovative club technologies and continued excitement for the game, caused a renewed interest in newer golf equipment and resulted in even more expanded product options for golfers. Many enterprising pro-shops throughout the country, capitalizing on this trend, decided to take used golf equipment on trade-in as a way to off-set the cost of this new product; thereby helping golfers bridge the gap and trade-up into better equipment. While this trend helped new product sales, it left many pro-shops with thousands of dollars of used products without an effective method or marketplace to sell it.